Ulta Beauty Shop-in-Shop with Target

Ulta Beauty Shop-in-Shop

As much as we love online shopping, there are always time you need something NOW. When that happens, it usually means packing the entire fam into the car for a road trip of errands.

Now, moms have one less trip to make as Ulta is moving into Target! Starting this month, Ulta Beauty at Target is debuting at 100 Target stores and target.com with more than 50 prestige brands for cosmetics, hair, skin, body and fragrance.

While the initial roll out only includes 100 stores, Target plans to reach a total of 800 locations in the future. The “shop-in-shop” concept will be near the existing beauty section and will be packed with displays, discovery zones and seasonal items.

Not only that, but you can shop using both your Target Circle and Ultamate Rewards programs! Tack on your RedCard and you’re saving big bucks (plus, not having to drive to another store!).

If you’re not near a Target where Ulta will be moving, you can still grab what you need from Target.com using the retailer’s same-day delivery using Shipt.

A Great Store-in-Store Experience Benefits Everyone Involved

The revival of brick-and-mortar following lockdowns has likewise required retailers to rethink where and how they engage with shoppers. One of the beauty retailer’s biggest innovations has been the launch of 1,000–square-foot store-in-stores at strategic Target locations, with 100 planned for 2021 alone.

This could be a major growth opportunity for Ulta Beauty. Target serves many shoppers who aren’t Ulta customers, and the exposure could open up new demographics for the beauty retailer. Target itself will benefit with the addition of a new assortment of products that expand its presence in beauty, while the brands themselves will have a fresh opportunity for product discovery in a smaller, highlighted space.

Evolving Tech for New Makeup Try-On Demands Pays Dividends

Many retailers that were forced to shutter stores due to lockdowns looked for ways to succeed in ecommerce, but Ulta Beauty’s established offerings provided an opportunity for the retailer to reach the next level. The retailer’s app was already a useful tool, and Ulta Beauty continued to enhance its possibilities with the current atmosphere in mind.

One of the key elements of a beauty shopping experience is the try-on, but physical samples can be intimidating even months into a post-pandemic environment. Ulta Beauty rose to the challenge through its GLAMlab virtual makeup try-on, which lets shoppers test out a massive variety of samples without having to touch in-store testers or even leave their homes.

The app includes 7,400 different products, and shoppers embraced the opportunity by trying on 171 million different shades of makeup in 2020 alone. Additionally, 80% of GLAMlab users are return customers — demonstrating that this technology has become a staple among Ulta Beauty’s regular customers and a legitimate replacement for physical try-ons.

Target Circle and Ultamate Rewards

Beauty lovers will also get to benefit from two rewards programs -- Target Circle and Ultamate Rewards -- with this new concept.

Ulta Beauty joins Target's roster of partnerships with other big-name brands, such as Disney, CVS, Starbucks and more. As the retail and beauty industries continue to evolve, Ulta Beauty takes pride in being leaders that continually redefine and elevate guest experiences.

Ulta Beauty at Target reflects the commitment to drive the industry forward and keep guests meaningfully engaged. Their dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.

Ulta Beauty at Target has opened at locations throughout California, Florida, Georgia, New York, Texas and many more coming soon.

What makes Ulta Beauty at Target truly unique:

1. The power of two (and 50+ prestige brands) 

When you combine two trusted, beloved brands like Ulta Beauty and Target, you get a one-of-a-kind experience that you can’t get anywhere else. Our combined team of beauty experts carefully curated the Ulta Beauty at Target assortment, selecting the top 50+ prestige makeup, hair and skin care brands — so you can truly shop the best of the best. 

2. amazing in-store shop-in-shop 

Target has an amazing legacy of creating inspiring shop-in-shop experiences. Guests will truly feel immersed in the worlds of both Target and Ulta Beauty through specialized brand displays, discovery zones and more, with Ulta Beauty-trained team members on hand to lend their expertise. 

3. benefit from two rewards programs

When you shop Ulta Beauty at Target, you get the benefits of both Target Circle and Ultamate Rewards. (Combined, the two programs already have more than 100 million users.) And using your Target RedCard gives you an extra 5% discount. So good. 

4. immersive online and same-day delivery experiences

A fun, immersive Target.com experience (with free delivery on qualifying orders) and Target’s industry-leading same-day services — Order Pickup, Drive Up and Same Day Delivery with Shipt — lets you shop prestige beauty seamlessly, on your terms.

5. get it all in one Target run 

The powerhouse partnership gives you (and millions of loyal Ulta Beauty and Target guests) a convenient, safe, one-stop shopping experience for all your prestige beauty needs, alongside Target’s total beauty assortment — and beyond. Now you can get toothpaste and Tarte, bananas and bareMinerals, and more — all in one (fabulous) Target run. 

FAQs About Ulta Beauty Shop-in-Shop at Target

How does Ultamate Rewards work at Ulta Beauty at Target?

In order to earn Ultamate Rewards points on your purchases at Ulta Beauty at Target, you must first link your Ultamate Rewards and Target Circle accounts. You can link accounts through the Target Circle account center.

Once linked, every time you shop at Ulta Beauty at Target, simply shop with your Target Circle account in store or online and you will earn points on your applicable Ulta Beauty at Target purchases. You earn 1 point for every $1 you spend. Platinum members earn 1.25 points for every $1 (25% more) and Diamond members earn 1.5 points (50% more!). Shipping charges, discounts from vendor coupons (or other similar discount coupons), Target Circle earnings, taxes, and fees are not eligible for points. 

Which Ultamate Rewards benefits are available at Ulta Beauty at Target?

When you link your Ultamate Rewards account to Target Circle, you will be able to earn Ultamate Rewards points on Ulta Beauty at Target purchases. Platinum and Diamond members will earn at their increased rate of 1.25 and 1.5 points per dollar.

You will not be able to earn bonus points (including the 2X Birthday bonus points and Ultamate Rewards Credit Card 2X points) or redeem your Ultamate Rewards points at Ulta Beauty at Target. Additionally, you will not be able to redeem your birthday gift, $10 birthday coupon, or Diamond Welcome gift at Ulta Beauty at Target. Lastly, not all promotions at Ulta Beauty will be available at Ulta Beauty at Target, so please use exact coupon disclosures for information.

Additionally, the Ultamate Rewards Credit Card cannot not be used as a form of tender at Ulta Beauty at Target. Ultamate Rewards Mastercard holders will earn 1 point for every $3 spent at Ulta Beauty at Target.

Can I redeem Ultamate Rewards points at Ulta Beauty at Target?

No, Ultamate Rewards points cannot be redeemed on Ulta Beauty at Target transactions.

When do my points from Ulta Beauty at Target appear in my rewards account?

For Ulta Beauty at Target purchases, you will earn points on in-store purchases within 24 hours of your purchase and for online purchases, points will be credited to your account within 72 hours after your order has shipped.

How can I see my points earned from Ulta Beauty at Target?

For Ulta Beauty at Target purchases, you will be able to see your points earned in your Ultamate Rewards points history on ulta.com or in the Ulta Beauty mobile app. Ultamate Rewards points earned will not appear on your Target receipt for Ulta Beauty at Target purchases.

How long are points earned from Ulta Beauty at Target valid?

Points earned at UB@T are subject to the same expiration rules.

What happens to my points when I return an item at Ulta Beauty at Target?

Your points are deducted from your points balance, same as Ulta Beauty.

Can I use my Ultamate Rewards Credit Card at Ulta Beauty at Target?

The Ultamate Rewards Mastercard credit card can be used as a form of tender to shop at Ulta Beauty at Target. The Ultamate Rewards Credit Card cannot be used as a form of tender at Ulta Beauty at Target.

How do I earn points with my Ultamate Rewards Mastercard at Ulta Beauty at Target?

Ultamate Rewards Mastercard holders will earn 1 point for every $3 spent at Ulta Beauty at Target.

Does my spend at Ulta Beauty at Target count towards Platinum and/or Diamond status?

Yes, spend at Ulta Beauty at Target will count towards your Year to Date spend for Ultamate Rewards and will get you closer to Platinum and/or Diamond status.

Do my bonus point offers work at Ulta Beauty at Target?

No, bonus point offers will not be available at Ulta Beauty at Target - including the 2X birthday bonus points.

I forgot to scan my Target Circle app at checkout. Can I apply a missing transaction to get my Ultamate Rewards points?

If you have a missing transaction from Ulta Beauty at Target, please follow the Missed Scan process on Target.com or contact Target Guest Services within 7 days of your transaction. You will be awarded your base Ultamate Rewards point.

If you forgot to use your Ultamate Rewards Mastercard, this process is not applicable and you will not earn your Ultamate Rewards Mastercard 1 point per $3.

You can check the Ulta Beauty at Target Locations to Find the store near you. Check back for updates and new locations. Find the latest offers at Ulta Beauty.