SEPHORiA: Annual Beauty Convention of Sephora Is Back biggest beauty event

What is SEPHORiA?

SEPHORiA is Sephora's biggest beauty event of the year. Previously held in 2018 + 2019 as a LIVE ticketed event, it was a place to meet your beauty icons, learn about the newest product, enjoy incredible swag and more. This year, SEPHORiA will be available to clients virtually through a 3D, gaming-like environment. There will be an entire virtual house to explore – filled with brand content, special tutorials, games, and surprises.

Join Sephora for a free, one-of-a kind virtual beauty event where you’ll:

• - Discover exclusive products and brands within an exciting virtual 3D environment
• - Interact with some of our most loved brands, beauty icon pop-ins, plus other surprise guests!
• - Explore Sephora’s values and inclusive approach to beauty
• - Play virtual games with chances to win Sephora swag
• - Enjoy energetic workouts powered by obé Fitness
• - Find your perfect fit in ThirdLove's virtual fitting room
• - Take selfies in virtual photo booths, and more

SEPHORiA: House Of Beauty

After a year-long hiatus, Sephora has finally announced that its annual Sephoria beauty event is coming back this fall for the third time. In its first two years, Sephoria was a live, ticketed event held at a convention center in Los Angeles, though this year, it's returning virtually (for free!) due to current events and safety concerns amid the COVID-19 pandemic.

Sephoria, which hosted around 4,500 attendees during its first go in 2018 and over 6,000 the following year, previously offered guests free products and services from some of its most popular brands, as well as master classes taught by celebrity makeup artists like Patrick Ta and brand founders like Tatcha's Vicky Tsai. According to The Cut, attendees were also given access to exclusive new products before they even dropped.

This year, those who attend will gain access to live and prerecorded content from beauty influencers and celebrities while also getting to virtually meet brand founders and experts, play virtual games to win free products, take selfies in virtual photo booths, and more. There will also be five virtual rooms at the event, featuring over 30 participating brands. The Home Theater room will feature master classes and introductions to new products from Fenty Beauty, Sephora Collection, Shani Darden Skin Care, and more; the Family Room will be a space for roundtable discussions with founders of former Sephora Accelerate brands; the Loft will be a place for beauty-lovers to connect with one another to discuss hot topics in the industry; the Sunroom will allow guests to learn about some of Sephora's biggest clean and sustainable beauty brands; and the Backyard is likely where a few surprise guests will be hosted.

Experience Kits

Registered attendees will receive full access to SEPHORiA: House of Beauty content and can also opt-in to purchase an Experience Kit for $40 ($150+ value), with full- and travel-size product from a selection of participating brands. Experience Kits are available in limited quantities, while supplies last. 

In addition to full access to SEPHORiA: Virtual House of Beauty content, Kit #1 includes:

• Full Size Product from: Danessa Myricks Beauty, The INKEY List, Rare Beauty by Selena Gomez, amika
• Travel Size Product from: Dr. Dennis Gross Skincare, ILIA, Briogeo, Biossance
• SEPHORiA surprise sample bag
• SEPHORiA swag

Kit #2 includes:

• Full Size Product from: FENTY BEAUTY by Rihanna, Tatcha, Saie, ITEM Beauty, Selfless by Hyram
• Travel Size Product from: MILK MAKEUP, dae, BREAD BEAUTY SUPPLY
• SEPHORiA surprise sample bag
• SEPHORiA swag

Access

Open to all US Beauty Insiders, Sephoria: Virtual House of Beauty will take place on Sept. 18 at 10 a.m. PT, and guests can officially register now at www.Sephoria2021.com.

All SEPHORiA content and experiences will be available to all attendees regardless of Beauty Insider status.

FAQs about SEPHORiA

When and where is the event taking place?

Saturday, 9/18/21 | 10am-1pm PT

This event will be taking place VIRTUALLY – meaning you can access it from your own home! 

How do I access the event?

Registration goes live on 8/11 via www.Sephoria2021.com

Direct links to register will be visible across Sephora email and social channels.

Once registered, a link will be shared via email closer to the event day that will lead you to the event. You will not need to download any programs or apps to do so.

Registration will remain open until event day (9/18) via the website noted above.

Where can I find general event information? 

Please visit www.sephoria2021.com for general event information and check back for updates.

What devices can be used to access the event?

Desktop computer is recommended for optimal user experience. Smart phones and tablets can also be used.

Data usage may apply for mobile devices.

What is the ticket price? Are there ticket tiers similar to previous SEPHORiA in-person events?

The event is FREE to attend! Registration is required to receive access to the event.

There are no ticket tiers; however, there is an optional add-on to purchase an event Experience Kit.

Is this event accessible internationally?

This event is accessible to attendees who live in the U.S. only

Are there any perks for Rouge members?

All SEPHORiA content and experiences will be available to all attendees regardless of Beauty Insider status

I have registered for the Virtual Event AND purchased an Experience Kit and did not receive a confirmation email. What do I do?

Please check your spam or junk folders for your confirmation email first. If you are still experiencing issues, please contact sephoria2021@eventique.com

Do I need to be a Beauty Insider to register for this event?

No. This event is open to all who live in the U.S.

You can also take a look at the Sephora Sales Calendar here or check the latest offers at Sephora.