GlamGlow Co-Founder Shannon Nuques Launches Baby Clothing Line GracynSky

For Shannon Nuques starting a business is nothing new. The Los Angeles-based entrepreneur and mom of two cofounded GlamGlow in 2010. The skin care company well-known for its Hollywood-inspired aesthetic and mud masks was purchased by Esteé Lauder in 2014, but Shannon still calls it her baby. Now, she has a new baby — well, two new babies: her little girl Sienna, and her upcoming baby clothing line GracynSky.

Nuques cofounded GracynSky with her husband Luciano Nuques, but daughters Sienna, one, and London, 12, are the real creative forces behind the brand and have inspired every aspect of the business, including its name — GracynSky is a mashup of Sienna and London’s middle names. 

“We were driving in the car and we were going back and forth like, ‘Well, what can we call this?’ And I was, like, ‘GracynSky,’” Luciano said. “It came so naturally.” 

Shannon and Luciano thought of the idea when trying to find baby clothes for their daughter Sienna. They found options that they liked, but they felt something was missing: color, joy, surprise. Shannon was also frustrated by how quickly special patterns and prints would sell out. The couple’s business plans were temporarily put on hold due to the COVID-19 pandemic, but after months in isolation, they realized how passionate they were about the brand and decided to move forward.

To start, the Nuqueses knew they wanted to collaborate with artists for the brand’s line, which includes onesies, a swaddle cloth and a towel. Shannon knew the perfect artist to tap first: Donald Robertson, who had collaborated with GlamGlow for special launches like its Sonic the Hedgehog mud mask. 

Shannon, Luciano and London worked with Robertson to create playful designs, most of which include animals and vibrant colors. 

“The brand is all about playful pops of color and these with these fun, artistic, unique prints,” Shannon said. 

From: wwd