Unilever teams up with Boots to donate to Hygiene Bank to help tackle hygiene poverty

Unilever has partnered with Boots to support UK charity The Hygiene Bank in a bid to help tackle hygiene poverty.

The UK-based FMCG giant and pharmacy chain will collaborate on a campaign named You Buy, We Donate, which will see one hygiene product donated to the charity for every two selected Unilever products bought via Boots either in store or online.

The campaign will be supported with a digital activation across online and social as well as branded POS to drive customer visibility and raise awareness and run from June 30 through August 24, 2021.

The initiative supports Unilever’s overarching CSR strategy, dubbed Positive Beauty Vision. As Chris Barron, VP Beauty & Personal Care for Unilever UK&I attests, “Hygiene poverty is a significant issue in the UK and being unable to keep yourself clean can have an enormous impact on mental wellbeing. We know we can’t solve this alone, which is why we’ve joined forces with Boots and The Hygiene Bank to help tackle the issue by donating one product for every two purchased from eight of our biggest personal care brands.”

Referenced from: GLOBAL COSMETICS NEWS