Amazon Prime Day annual deal event

Samsonite Omni PC Luggage: from $139.99 $105 at Amazon Save $34.50

There was a 24% discount on the 20-inch carry-on version of this super-popular hardback expandable luggage from Samsonite. It has spinner wheels for moving it around easily, plus a scratch-resistant shell, side-mounted locks and a 10-year warranty. There's also a two and three-piece set if you prefer. This one flew over Prime Day - and with a host of positive user reviews, it's well worth considering.

Something You Need to Konw About Amazon Prime Day

Many are wondering if Amazon is going to leave its annual sale until 2022 now or return with a new October date. 

Last year's Prime Day deals were delayed back to October 13, a move that didn't seem to hamper the momentum the annual sale event has gathered over recent years. In fact, Adobe Analytics tracked $10.4 billion in sales over last year's October event, a record breaking year with figures just shy of the $11 billion in sales over Prime Day 2021.

Amazon know that interest is sustainable year round, then, and with last year's event setting a precedent for fall savings we may see a second Prime Day take place later on in 2021. We're tracking all the latest October Prime Day rumors right here, as well as showing you exactly what happened during the summer event and looking ahead to Amazon Prime Day 2022.

Amazon Prime Day FAQs

How do you prepare for Amazon Prime Day deals?

Whether you're hopeful for some big TV price drops or a new laptop, it's worth making sure you know exactly what you want to get from Prime Day deals. 

That means going beyond the brand or model you are looking for, and taking note of the specs and features that are important to you. In the heat of the moment there's going to be a lot of prices and specs flying around, and to get the best Prime Day deals possible you'll need to know exactly what you're looking for. 

Plus, your first choice model may not even be discounted which means you'll also want to find out which features you're willing to sacrifice for a lower price and what you would be willing to spend above your budget if there was bags of extra value in a slightly higher cost. 

That also means doing a little research on what prices you can expect to see. Camelcamelcamel is a good starting place for finding out the record low price of your chosen items, as well as their Prime Day deals last year. Aim for a middle ground between these two costs, as factors like demand, launch dates and any releases since Prime Day last year may effect both prices.

How do you find the best Prime Day deals?

The best Amazon Prime Day deals don't always make themselves immediately apparent. However, they do sell out fast so you'll need to go in with a game plan. Here's our top tips for bagging the best Prime Day deals for you. 

1. Find an Amazon Prime free trial

Amazon Prime Day is technically reserved for Prime members only, however Amazon usually offers free trials in the lead up to the event to make sure it has as large a customer base as possible. If you're not already subscribed, you'll find free trials available up to three weeks in advance but be sure to time your membership to run over the Prime Day dates once we know them.

2. but don't rely on it

Last year we saw more retailers participating in Prime Day-esque sales in order to steal a little of Amazon's pie. We expect stores like Walmart and Best Buy will be running their own discounts over the same period this year, which means you'll want to be shopping around to find the best Prime Day deals possible - because some may not even be on Amazon at all.

3. Know what you want to buy

If you're coming into Amazon Prime Day with your eyes on a prize, you're already in a fantastic position to scoop up a saving. Knowing what you want to buy means you can filter through to the exact product you're after without having to wade through the lightning deals, wasting time while doing so. Check the specs, features, and any design considerations you're after beforehand and, if possible, check out some options in-store so that you know exactly what you're looking for on the big day.

4. but stay flexible

That said, it's unwise to rest on the assumption that the particular TV or tablet you're after will be on sale. You can waste a lot of time trying to find any discounts on the particular model you're after if there are just no savings to be found - and you may be missing out on more valuable Prime Day deals in the process. It's great to go in with a brand and model in mind, but think about what you want to get out of it and be flexible with these specs and features for the best value possible. 

Similarly, you'll want to build some flexibility into your budget. While it's never a good idea to get caught up in the moment and break the bank, it's worth shopping around similarly specced models to see if you can't pick up far better value just by springing an extra $10 or $20. 

5. Get in there early

When Prime Day itself rolls around, you'll want to be one of the first through the doors to give yourself the most time to find the best offers for you. High profile discounts on the year's hottest tech do run out quickly, so we wouldn't wait around too long if you do stumble across the perfect price. 

6. but check back throughout the event

Just because you've managed to secure your dream deal straight out the gate doesn't mean Amazon is done. New deals are released throughout the entire sales window, which means you may find a better option worth cancelling your original order for.

Amazon Prime Day vs Black Friday - should you wait?

Both Amazon Prime Day and Black Friday generally offer discounts on the same kinds of devices, but there are a few differences between the sales events that hold bearing over both the value on offer and the ease of actually getting the deals into your basket. 

Amazon Prime Day deals are largely focused on Amazon itself, with others like Best Buy and Walmart competing against them. Competition among shoppers is also significantly reduced on Prime Day, which all together means that deals are generally easier to find, easier to price check, and won't run out of stock so quickly. 

However, Black Friday is set across a much larger range of retailers, often with prices that manage tocome in just a little cheaper and a wider variety of brands on sale. That does mean a lot more work to make sure you're getting the best offer possible, and keeping a close eye out for limited stock flash sales that make up for most of those lowest price records. However, with more competition between retailers we do tend to see slightly heavier discounts in November. 

Of course, you may also simply want your tech sooner. If so, we wouldn't recommend waiting too long for a discount. There's no guarantee that prices will be any different come Black Friday, and with such an increase in competition you're also less likely to come across the best deals before they're gone as well.

You can check the current sale at Amazon here.